Enterprise sales intelligence
vs a connected sales system.
ZoomInfo is one of the strongest platforms for B2B data and intent intelligence, a powerful fit for large revenue organisations. Signal is built for a different need: giving growing teams the data required to find relevant prospects, then providing the tools to reach them, follow up, build proposals and progress opportunities without a large annual commitment.
Enterprise B2B intelligence platform
Built for large enterprise revenue organisations that need deep B2B data, intent signals and a significant platform investment.
- Deep B2B database
- Strong intent data and buyer signals
- Enterprise sales intelligence
- Designed for large revenue organisations
Prospecting connected to the full sales workflow
Built for growing teams that want targeted prospecting, outreach, pipeline and proposals, without enterprise complexity or annual contracts.
- Find and enrich prospects
- Personalised AI outreach
- Automated follow-up
- Pipeline and deal management
- Sales content and proposals
- AI-guided next actions
Key day-to-day differences
| Area | | |
|---|---|---|
| Pricing | From ~$15,000/year, custom quote required | $99/month · $990/year on annual billing · Unlimited users |
| Contract | Annual contract, may auto-renew | Month to month, cancel anytime |
| Prospect discovery | Deep B2B database, search, credit metered | AI-assisted, up to 2,000 fresh prospects a month on Launch |
| Contacts per month | ~417/month on referenced entry plan (~5,000/year) | Up to 10,000 a month |
| Intent data | Strong capability, a key differentiator | Not Signal's primary focus |
| Pipeline management | Depends on bundle or connected systems | Built in |
| Sales decks / proposals | Not included as a core capability | Built in |
Feature comparison
ZoomInfo and Signal serve different market segments. ZoomInfo is built for enterprise scale, Signal is built for growing teams that want the full sales workflow without a large annual commitment.
Data and intelligenceZoomInfo leads on database depth and intent data, Signal focuses on targeted prospecting workflow
| Feature | | |
|---|---|---|
| B2B database depth | Deep, market-leading database | Targeted for prospecting, not enterprise scale |
| Intent data | Strong capability, a key differentiator | Not the platform's primary focus |
| Companies per month | Search dependent, credit metered | Up to 2,000 a month |
| Contacts per month | ~417/month on referenced entry plan (~5,000/year) | Up to 10,000 a month |
| Cost to reveal a contact | Credit metered | Included, no credit charges |
Prospecting workflowBoth platforms identify prospects, Signal connects that directly to outreach and pipeline
| Feature | | |
|---|---|---|
| Daily prospecting workflow | Search and pull, requires manual action | AI-assisted daily discovery |
| Transparent self-serve pricing | Custom quote required | Yes, self-serve and transparent |
| Public pricing | Custom quote | Transparent and self-serve |
Pipeline and sales executionSignal covers outreach, pipeline and proposals natively, ZoomInfo depends on connected tools
| Feature | | |
|---|---|---|
| Outreach and sequences | Depends on bundle or connected systems | Built in, AI-personalised |
| Follow-up management | May depend on bundle or connected systems | AI-assisted follow-up |
| Pipeline and deal management | May depend on bundle or connected systems | Built in |
| Sales decks and proposals | Not included as a core capability | Built in |
| AI next actions | Capabilities vary by package | ANI across the full workflow |
Pricing and commitmentSignal is transparent, monthly and unlimited, ZoomInfo is enterprise-contracted and custom-quoted
| Feature | | |
|---|---|---|
| Transparent pricing | Custom quote | Self-serve, transparent |
| Month-to-month option | Annual contract based on referenced info | Yes, cancel anytime |
| Unlimited users | Seat and package dependent | Every plan |
| Annual cost | From ~$15,000/year referenced entry level | $990/year on Launch |
ZoomInfo pricing and features are based on publicly available information and may vary. The ~$15,000/year figure reflects publicly referenced entry-level pricing and does not represent a universal quote. Empiraa Signal is not affiliated with ZoomInfo.
~$15,000/year vs $990/year for your whole team.
ZoomInfo is priced on a custom annual quote with a 3-seat minimum. Signal is transparent, self-serve and month to month, with no annual contract required.
Enterprise Plan
per year
Based on referenced entry-level public information · Custom quote required
Pricing model
Custom quote · Annual contract
3-seat minimum referenced · Contract may auto-renew · No self-serve pricing
Prospecting allowance
~417 credits per month on referenced entry plan. Credit metered.
What that means
~417 contact exports per month
vs Signal's 10,000 contacts per month on the Launch plan.
Included sales tools
- Deep B2B database and search
- Intent data and buyer signals
- Sales intelligence
- Integrations with CRM and outreach tools
Launch Plan
per month · $990/year
whole team · no annual contract · cancel anytime
Whole-team pricing
Whole team · $99/month
or choose from our higher plans for greater capacity. Drive $249/mo · Command $549/mo
Prospecting allowance
What that means
144× more revealed contacts per month than ZoomInfo's referenced entry plan, at a fraction of the annual cost.
Included sales tools
- Prospecting and contact discovery
- Outreach and follow-up
- Pipeline and deal management
- AI sales tools
- Sales content and proposals
Drive $249 · Command $549 · Same number in AUD, USD, EUR and GBP
Try Signal FreeView full Signal pricingAI comparison
Both platforms use AI.
They use it differently.
ZoomInfo uses AI across sales intelligence, account insights and go-to-market workflows. Signal's ANI is focused on the connected sales process, helping teams find prospects, personalise outreach, manage follow-up and decide what to do next.
AI for sales intelligence and go-to-market insights
- Account and contact intelligence
- Buying signals and intent
- Research and recommendations
- Go-to-market insights
AI across the sales workflow
- Find prospects
- Personalise outreach
- Plan follow-up
- Generate sales content
- Identify next actions
- Progress opportunities
The difference is focus. ZoomInfo uses AI to deepen sales intelligence and go-to-market insight, while Signal connects AI directly to the day-to-day sales workflow.
Which platform fits your sales team?
ZoomInfo may suit you if:
- –Enterprise sales intelligence is a major priority
- –You need deep company and contact data
- –Intent, account insights and go-to-market intelligence are important
- –You have the budget for an enterprise sales intelligence platform
- –You already use other systems to manage the wider sales workflow
Signal may suit you if:
- ✓You want prospecting connected directly to outreach and follow-up
- ✓You want pipeline management in the same workflow
- ✓You want AI focused on progressing sales opportunities
- ✓You want transparent whole-team pricing
- ✓You want to reduce the number of disconnected sales tools
Go beyond sales intelligence with a connected sales workflow.
2,000 companies a month
Build a steady flow of new target companies with Signal Launch.
Up to 10,000 contacts a month
Reveal contacts across your target companies with predictable prospecting capacity.
One connected sales workflow
Move from prospect discovery to outreach, follow-up and pipeline without stitching together separate tools.
FAQs
Not sure this comparison is fair? Ask ANI. It will tell you when the other one is the better fit.
Go beyond disconnected sales tools.
Find prospects, personalise outreach, manage follow-up and move deals forward in one connected sales system.
No credit card required